It looks like McDonald’s could be the first major corporation to officially get in on the Pokémon Go craze, and it could happen as soon as tomorrow, when the app is finally expected to launch in Japan.
The home of Pokémon has been Go-less so far, with developer Niantic only promising a release “by the end of July,” but TechCrunch reports that tomorrow is the magic day.
More interestingly for the rest of us though, the report also claims that McDonald’s will be a launch partner, seemingly confirming previous reports that the company was working with Nintendo on a collaboration. The partnership will see each of the 3,000-plus branches in Japan turned into Gyms, in the hopes that the combination of cheap burgers and fictionalized blood sports will be enough to lure in punters.
Nintendo has already seen its valuation double since the game launched a couple weeks ago, while investors have also flocked to McDonald’s Japan just because it started offering Pokémon Happy Meals, so they’re probably gonna go nuts over this.
We’ve already worried that it’s going to kill someone and argued that it’s basically videogame herpes in our review, and it doesn’t look like it’s dying down anytime soon, so you might as well just go ahead and get a 3D-printed Pokédex phone battery case and accept our new Pokémon overlords.